It is with deepest pride and greatest pleasure, that we’re finally able to tell you all what we’ve been cooking up with the Los Angeles County Museum of Art (LACMA). With Beauty and the Beast’s 25th anniversary on November 22, we’re teaming up with LACMA to retell the animated classic via Snapchat. If this sounds like the best thing since the grey stuff (it’s delicious), tie a napkin around your neck, settle in, and be our guest, as we proudly present the details about this delightful project.
The fun will kick off on October 19 on LACMA’s Snapchat account, and will finish the next day on our own (username: ohmydisney) account. The good news is, the fun won’t stop there! We’ll be joining forces with the museum on a bi-monthly basis to retell some of your favorite Disney classics. With access to more than 130,000 pieces in LACMA’s collection, we’ll be using filters, pop-culture references, and hand-drawn overlays to bring the films to life.
Here’s your first look at Beauty and the Beast, retold on Snapchat:
“LACMA’s intentionally humorous Snapchat account not only has made important artworks from our collection vastly more accessible to new audiences, but it has also allowed us to explore these artworks from new points of view,” LACMA CEO, Michael Govan said. “Partnering with Disney—one of the most influential and dynamic storytellers of our time—is a perfect marriage of two Los Angeles institutions that love to engage the public with images.”
“Our Snapchat campaign with LACMA opens up new ways for our audiences to experience art and their favorite Disney stories,” said Disney Consumer Products and Interactive Media VP, Content, Social, and Programming, Dan Reynolds. “The LACMA Snapchat account already captures that contemporary and culturally savvy voice and tone that our OhMyDisney Snapchat audience loves, and this collaboration is a natural way to add a little magic to the artworks and storytelling, to reach a new generation of art and Disney fans alike.”
The Snapchat retelling of Beauty and the Beast precedes the live-action reimagining, starring Emma Watson (Belle), Dan Stevens (Beast), Luke Evans (Gaston), Josh Gad (LeFou), Ewan McGregor (Lumiere), Ian McKellen (Cogsworth) and Emma Thompson (Mrs. Potts).