A little bit of Disney magic has landed at David Jones

The top floor of the Elizabeth Street store in Sydney has been transformed into a one-of-a-kind, inspirational retail destination.

A truly enchanted space to shop, play and explore has opened in Sydney! It features five Disney-themed neighbourhoods full of magical, unexpected moments designed to transport customers to different mini-worlds and immerse themselves in Disney’s much-loved stories and characters. With something for everyone, the new Disney themed floor includes:

Disney’s Winnie the Pooh
With stunning views over Hyde Park, this space features shareable moments that will have you lingering under the expansive canopy of Winnie the Pooh’s much-loved honey tree in the 100 Acre Wood. Here you’ll find a Pooh-themed dressing room, cubby house and a photo opportunity with the bear himself. For those of you embarking on the grand adventure of parenthood, there will also be a nursery design advisor on hand to assist you in creating a memorable space for your new arrival.


Time to suit up! Roam this New York-inspired locale to find the perfect shoes and active clothes needed for your next mission – whether it’s to save the world or go back to school. Young fans can measure their feet against their favourite Marvel character, take a photo with an Avenger hero and then head over to the Marvel Story Zone to get their Marvel movie or comic book fix.


Star Wars
Escape to a galaxy far, far away where new frontiers are discovered and explored. Contemporary apparel for your young Padawans exists here within a world of play, interactivity and technology featuring a giant, interactive Millennium Falcon and motion-sensor activated BB-8 droid.


Disney Princess
Dreamy visions of fairy lights, castles, carousels and a Magic Mirror awaits you! The world’s best designer brands live in this enchanted place, beckoning you to invest in a timeless piece for your little princess or prince. 

High Street
Take a stroll down High Street to experience a premium range of boutique shops for kids filled with the latest fashion and toys. Incorporating hidden Disney touches and a nod to Sydney’s historic architecture, High Street is filled with charming, unexpected design details. Not to mention a Finding Nemo-themed parents’ room which will provide a calm and relaxing space for you to tend to your little one.

Catch the express lift to Level 9 where LEGO Mickey Mouse, built with 46,732 LEGO bricks, will greet you on arrival.


David Jones Kids in collaboration with Disney is now open. Visit the online store to find out more.

Posted 1 year Ago
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